Analista de Comunicação Pleno - São Paulo
A Day in the Life
1. Supports the development of the external communications strategy for the cluster and executes its implementation.
2. Supports the development of media relations strategy and executes an engagement agenda with digital, traditional, consumer and B2B journalists.
3. Develops content hub to feed our external communication channels with compelling stories to achieve defined business objectives and leverage our corporate reputation with target audiences.
4. Creates media pitches according to our strategic communication pillars, regional and local narratives and business priorities to support our reputation plan.
5. Identifies and secures speaking/engagement opportunities aligned with business objectives and our reputation plan.
6. Manages media monitoring tools providing KPIs and tracking to our deliverables as well as our key competition initiatives bringing insights to our strategy.
7. Supports spokesperson training sessions and continued issues management program.
8. Partners with Internal and Digital peers to ensure alignment in the Communications initiatives.
9. Partner with our PR agency in the execution of External Communications plans.
10. Establishes and maintains External Communications standards, policies and governance.
• Bachelor's in Public Relations, Journalism or Communications.
• Fluency in written and spoken Portuguese and English
• Experience in external communications in large healthcare companies or PR agencies.
• Good experience in media relations, content creation, executing reputation plans and stakeholder engagement projects.
• Marketing Communications experience is a plus.
• Skills for identifying media pitches and execute content creation for external purposes
• Strategic understanding of marketing and communications
• Competence in management of different and innovative communications approaches
• Stakeholder management and engagement
• Strong written+verbal communication
• Solid influencing+interpersonal skills
• Ability to plan, organize, execute and monitor projects and campaigns
• Ability to handle multiple competing priorities in a fast-paced environment
• Passion for innovative solutions and customer success
PHYSICAL REQUIREMENTS
• Able to travel regional 15% - 20%, as required
PREFERENCES
• Intermediate skills in written and spoken Spanish is desirable
• Prior experience in pharma/medical devices, or healthcare communicationsAbout Medtronic
Together, we can change healthcare worldwide. At Medtronic, we push the limits of what technology, therapies and services can do to help alleviate pain, restore health and extend life. We challenge ourselves and each other to make tomorrow better than yesterday. It is what makes this an exciting and rewarding place to be.
We want to accelerate and advance our ability to create meaningful innovations - but we will only succeed with the right people on our team. Let’s work together to address universal healthcare needs and improve patients’ lives. Help us shape the future.
Physical Job Requirements
The physical demands described within the Responsibilities section of this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. For Office Roles: While performing the duties of this job, the employee is regularly required to be independently mobile. The employee is also required to interact with a computer, and communicate with peers and co-workers. Contact your manager or local HR to understand the Work Conditions and Physical requirements that may be specific to each role. (ADA-United States of America)
