Downstream & Procedure Innovations Product Manager CRHF EMEA - Home Office
Careers that Change Lives
Downstream & Procedure Innovations Product Manager CHRF EMEA – Home Office
As the CRHF Implantables & Diagnostics Downstream & Procedure Innovations Product Manager, you will facilitate the marketing plan development and execution of cross-category marketing campaigns to fuel product sales and the Procedure Innovations portfolio. You will support creation of campaigns (including traditional and digital channels), facilitate implementation of campaigns with countries, and manage sales force communication across EMEA. In this role, you will also coordinate the cross-category marketing plan with inputs from strategic marketing managers and country marketing managers. As Product Manager for Procedure Innovations, you will be responsible for the planning, management and direct marketing initiatives for TYRX™ and External temporary Pacemakers (EPGs).
A Day in the Life
• Coordinate development of cross-category marketing campaigns to differentiate the portfolio and defend market share in partnership with strategic marketing and global marketing leads
• Execute the implantables & diagnostics promotional plan to include cross-business media planning, optimization of marketing mix, and measurement/reporting to leadership
• Coordinate the execution and reporting of marketing campaigns with the country marketing teams
• Manage EMEA sales force communication channels to include gathering content across marketers, synthesizing, and measuring the impact – optimize sales force communication to maximize engagement
• Facilitate development of cross-category marketing plans in partnership with strategic marketing and country marketing teams
• Support message and concept testing while developing cross-category marketing campaigns in partnership with strategic marketing
• Support Sr. Downstream Marketing Manager in gathering best practices across country marketers and disseminating across the team
• Formulate and review corporate short and long-range plans, goals, and objectives
• Develop marketing strategies and tactics to ensure effective product placement relative to market opportunity
• Facilitate & support KOL development and champions
• Identify trends & new market opportunities
• Manage Pricing, inventory & product launches for products at various product lifecycle
Must haves
• Bachelor's Degree in Business, Marketing, Communications or other related fields
• Minimum of 3 years of relevant experience in marketing
• Advanced IT skills in MS Office, i.e., MS Excel / PowerPoint
• Fluent communication in English (both verbal and written)
• Experience in developing and implementing marketing campaigns (i.e. digital marketing, content marketing, lead/demand generation)
• Strong project management skills
• Experience healthcare markets
• Excellent presentation and communications skills
• Customer focused
• Excellent interpersonal skills - being dynamic and decisive, highly collaborative, with ability to work within multiple cross-functional teams
• Self-starter that takes the initiative to start and complete assignments on their own
• Self-motivated, with a positive attitude to overcoming barriers, a creative problem solver
• Strong time management skills, with a track record of delivery against deadlines, organization – being well-structured
• Able to follow strategy and direction
• Flexible on product lines and projects, according to evolving business priorities
• Willing and ready to travel approx. 20% within the region EMEA
Nice to haves
• Fluent in a second European language
About Medtronic
Together, we can change healthcare worldwide. At Medtronic, we push the limits of what technology, therapies and services can do to help alleviate pain, restore health and extend life. We challenge ourselves and each other to make tomorrow better than yesterday. It is what makes this an exciting and rewarding place to be.
We want to accelerate and advance our ability to create meaningful innovations - but we will only succeed with the right people on our team. Let’s work together to address universal healthcare needs and improve patients’ lives. Help us shape the future.
Medtronic welcomes applications from all individuals, regardless of race, national origin, gender, age, physical characteristics, social origin, disability, religion, sexual orientation, gender identity, gender expression or any unlawful criterion under applicable law. We are committed to treating all applicants fairly and avoiding discrimination.
Join us and bring the power of your point of view to our culture of collaboration and innovation. It is through strong diversity, inclusion and engagement that we can remain a leader in medical technology and solutions. And by embracing everything you have to offer — your unique perspectives, talents and contributions — we can live up to the promise of our Mission.
