Principal Marketing Communications Specialist
Careers that Change Live
Our Medical Surgical Portfolion enables earlier diagnosis, better treatment, faster complication-free recovery, and enhanced patient outcomes through less-invasive solutoins.
The Medical Surgical Marketing Communications department is a fast-paced group focused on content strategy, digital planning, message development, integrated marketing communication strategic planning and execution and stakeholder alignment. We are searching for the ideal candidate to join our team who has a strong background in communications, content and digital planning and message development ― healthcare experience and/or agency background a plus. S/he will focus on implementing integrated marketing communications strategies that support growth objectives for our supported businesses. The Principal Marketing Communications Specialist is responsible for ensuring alignment of all the efforts of cross functional teams and agency partners to deliver campaigns that drive awareness and leads, increase customer engagement, understanding and adoption of our services and solutions.
A Day in the Life
KEY RESPONSIBILITIES:
- Partner with marketing and other stakeholders to plan and implement integrated marketing communications strategies including research, planning, publishing, measurement and optimization
- Develop, define and validate personas and messaging / positioning platforms based on marketing commercialization plans
- Define and plan content strategy by persona/stage in the buying cycle, by message, channel and by content type
- Leverage content strategy to support digital and social channel alignment
- Assist and lead in the development of competitive response/sales enablement content
- Brand management: including support for mergers and acquisitions, brand architecture, name generation
- Review and assess creative and verbal content to ensure output is aligned to business and communications strategies and objectives
- Manage overall agency relationships including selection process, evaluation process and review (agencies include branding, general ad, media and interactive) as well as day-to-day activities once selected
- Support the management of all agency deliverables including creative brief, budget, timeline and creative execution to final product
- Oversee the implementation, measurement and optimization of communication plans and tactical deliverables
- Work with analytic teams to assess communications and digital metrics and optimize as required
**This position can be remote.
Diversity & Inclusion
We seek out and hire a diverse workforce at every level: We need fresh ideas and inclusive insights to continue to be an innovative industry leader — that’s why we make it a point to seek out, attract and develop employees who are patient-centric, passionate, and who represent the same wide variety of life experiences as our patients. To learn more about Inclusion & Diversity at Medtronic Click Here
Networks & ERGs
Medtronic has four Diversity Networks including a global Medtronic Women’s Network and U.S-based Networks representing Asian, African, and Hispanic/Latino descent employees. Between site-based and Network-affiliated ERGs, there are over 21,000 enrolled employees operating more than 200 ERG hubs in 65 countries.
- Bachelors degree required
- Minimum of 7 years of marketing communications, or communications experience, or advanced degree with a minimum of 5 years of communications experience
Nice to Have
- Experience developing communication plans
- Digital and brand management experience
- Strong communication and presentation skills
- Medical device marketing communications experience
About Medtronic
Together, we can change healthcare worldwide. At Medtronic, we push the limits of what technology, therapies and services can do to help alleviate pain, restore health and extend life. We challenge ourselves and each other to make tomorrow better than yesterday. It is what makes this an exciting and rewarding place to be.
We want to accelerate and advance our ability to create meaningful innovations - but we will only succeed with the right people on our team. Let’s work together to address universal healthcare needs and improve patients’ lives. Help us shape the future.
Physical Job Requirements
The physical demands described within the Responsibilities section of this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. For Office Roles: While performing the duties of this job, the employee is regularly required to be independently mobile. The employee is also required to interact with a computer, and communicate with peers and co-workers. Contact your manager or local HR to understand the Work Conditions and Physical requirements that may be specific to each role. (ADA-United States of America)
