Principal Editorial Content Management Specialist
Careers that Change Lives
Our Medical Surgical Portfolio enables earlier diagnosis, better treatment, faster complication-free recovery, and enhanced patient outcomes through less-invasive solutions.
The Principal Editorial Content Management Specialist will develop branded editorial content that delivers on marketing strategies and drives outstanding results for the Medtronic Medical Surgical portfolio. The ideal candidate will champion our editorial voice while collaborating closely with multiple departments to tell compelling stories through an omnichannel strategy. This team has a flexible work environment with team members working remotely. You can grow your career with us; we hope you’ll consider joining our team!
This position will ideally be based in Boulder, CO or New Haven, CT or can be worked remotely.
A Day in the Life
Responsibilities may include the following and other duties may be assigned.
- Shape messaging and provide editorial counsel for major business intiatives, including product launches, omni-channels campaigns, and other key initiatives
- Adeptly learn a complex industry and customer base to produce editorial content that meets strategic intent at each stage of the buying cycle:
- Represent the voice of customer for content creation across relevant stages and platforms
- Content optimization: keywords, CTAs, URLs, #hashtags, headings, etc.
- Ongoing message refinement
- Create high-quality, time-sensitive editorial content across print, digital, and social media using innovative and analytical thinking
- Demonstrate top-notch skills as a reporter, writer, editor, and creative thinker
- Engage with Medtronic customers, partners, employees, thought leaders, and other stakeholders as appropriate to define content needs and produce relevant, targeted content
- Monitor trending industry standards, news stories and key audience discussions, events, memes and other popular content to find opportunities to position Medtronic favorably and in support of business objectives
- Collaborate with Creative Media & Design team to produce effective content quickly
- Work with Project Management team and software platforms to manage project workflow and activities
- Actively partner with analytics to understand performance against KPIs and offer counsel on refinements and optimization
- Self-starter; able to manage a busy schedule and requests from many sources
- Exemplify a culture of editorial excellence, accountability, collaboration, and problem-solving
Diversity & Inclusion
We seek out and hire a diverse workforce at every level: We need fresh ideas and inclusive insights to continue to be an innovative industry leader — that’s why we make it a point to seek out, attract and develop employees who are patient-centric, passionate, and who represent the same wide variety of life experiences as our patients. To learn more about Inclusion & Diversity at Medtronic Click Here
Networks & ERGs
Medtronic has four Diversity Networks including a global Medtronic Women’s Network and U.S-based Networks representing Asian, African, and Hispanic/Latino descent employees. Between site-based and Network-affiliated ERGs, there are over 21,000 enrolled employees operating more than 200 ERG hubs in 65 countries.
- Bachelors degree required
- Minimum of 7 years of marketing communications, communications or journalism experience or advanced degree with a minimum of 5 years of marketing communications experience
Nice to Have
- Experience working with complex subjects in a matrixed environment
- Top-notch writing skills across a wide range of forms — from complex white papers to compelling ads, Tweets, and display copy
- Great storytelling skills
- Experience navigating end-to-end editorial process (reporting, writing, editing, proofreading, fact-checking, and production)
- Experience creating content from the ground up
- Expertise in which content formats and channels best reach different audiences
- Familiarity and comfort adhering strictly to house style guide and brand guidelines
- Business acumen: agility navigating complex business priorities
- Ability to quickly learn new concepts and adapt to a changing environment
- Excellent communication, listening, and collaboration skills
About Medtronic
Together, we can change healthcare worldwide. At Medtronic, we push the limits of what technology, therapies and services can do to help alleviate pain, restore health and extend life. We challenge ourselves and each other to make tomorrow better than yesterday. It is what makes this an exciting and rewarding place to be.
We want to accelerate and advance our ability to create meaningful innovations - but we will only succeed with the right people on our team. Let’s work together to address universal healthcare needs and improve patients’ lives. Help us shape the future.
Physical Job Requirements
The physical demands described within the Responsibilities section of this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. For Office Roles: While performing the duties of this job, the employee is regularly required to be independently mobile. The employee is also required to interact with a computer, and communicate with peers and co-workers. Contact your manager or local HR to understand the Work Conditions and Physical requirements that may be specific to each role. (ADA-United States of America)
