Principal Marketing Communications Specialist - Pelvic Health
Careers that Change Lives
The Principal Marketing Communications Specialist supports the Pelvic Health business within the Neuroscience portfolio at Medtronic. This position focuses on planning, implementing, and evaluating omnichannel marketing communications strategies and tactics to support the launch of new products, showcase Pelvic Health innovation at industry conferences, and create innovative customer experiences for Pelvic Health customers and patients. In this role, you will partner with cross-functional teams and agency partners to deliver outcome-based campaigns that drive awareness, generate leads, increase customer engagement, deliver excellent customer experiences, and increase adoption of our services and solutions.
As the Principal Marketing Communication Specialist, you would execute on both strategic and tactical levels, with strong creative and analytical capabilities, and ideally possess superior communication and teamwork skills.
Join a diverse team of innovators who bring their worldview, their unique backgrounds, and their individual life experiences to work every day. It’s no accident — we work hard to cultivate a workforce that reflects our patients and partners. We believe it’s the only way to drive healthcare forward and remain a global leader in medical technology and solutions.
To learn more about Inclusion & Diversity at Medtronic click here
The Pelvic Health business is based in Minneapolis, MN. This role is open to remote for well qualified candidates within the continental United States.
A Day in the Life
- Consult with marketers and other business partners to develop and execute measurable omnichannel marketing communications strategies that deliver positive customer experiences and enable business growth
- Work closely with PR , digital teams and marketing channel to understand customer needs, pain points and experiences to facilitate integrated communication strategies
- Proactively lead the development and implementation of communication strategies/tactics to influence adoption of Pelvic Health products and solutions worldwide
- Align tactics with measurable business outcomes–and analyze metrics to drive data-driven decisions
- Leverage customer insights to inform and develop an effective approach to messaging and delivery across multiple platforms
- Use problem-solving skills to simplify and communicate complex messages to a variety of audiences – actively participate in writing and editing of strategic messaging
- Determine appropriate communications channel mix and write /edit all types of content to support multiple programs, product launches, and campaigns
- Champion ‘Digital First’ mindset to drive demand and conversions by aligning content with the customer journey using various channels
- Manage agency /vendor relationships, including selection and day-to-day activities
- Build and manage influencer relationships to communicate successfully in written and verbal environments
- Travel approximately once per Quarter, potentially higher if remote based
- Responsibilities may include the following and other duties may be assigned
- Bachelors degree required
- At least 7 years of experience in strategic marketing, marketing communications, or corporate communications (5 years of experience with a master’s degree)
- Experience with digital and social media marketing
Nice to Have
- MBA or MBC
- Bachelors’ degree in Business, Marketing, Marketing Communications or Communications
- Exceptional project management, relationship management and organizational skills
- Work independently and drive ideas forward
- Expertise in content development and editing and copywriting
- Demonstrated ability to develop and maintain cooperative relationships and work collaboratively across all functional and geographic areas
- Excellent interpersonal, oral and written communications skills.
- Negotiation, influence and change management experience.
- Excellent interpersonal skills to influence strategies and enable effective relationships across a variety of functions.
- Ability to work with all levels of management and employees, and balance assertive, diplomatic counsel to senior leadership and peers.
- Experience successfully managing budgets and outside resources
- Ability to work with complex and sensitive information
- Ability to work independently and excel under pressure and tight deadlines
- Independent thinker
About Medtronic
Together, we can change healthcare worldwide. At Medtronic, we push the limits of what technology, therapies and services can do to help alleviate pain, restore health and extend life. We challenge ourselves and each other to make tomorrow better than yesterday. It is what makes this an exciting and rewarding place to be.
We want to accelerate and advance our ability to create meaningful innovations - but we will only succeed with the right people on our team. Let’s work together to address universal healthcare needs and improve patients’ lives. Help us shape the future.
Physical Job Requirements
The physical demands described within the Responsibilities section of this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. For Office Roles: While performing the duties of this job, the employee is regularly required to be independently mobile. The employee is also required to interact with a computer, and communicate with peers and co-workers. Contact your manager or local HR to understand the Work Conditions and Physical requirements that may be specific to each role. (ADA-United States of America)
